Dear Mrs. Smith,
It is great to hear from you. I have worked in the social media realm for four years now, and I understand your concerns about privacy. It can be a scary world out there! But, I want to help you work through those concerns and expand your business and brand.
It is important to understand your rights to privacy as an individual, but it is also important to know what is safe and secure to post from a business standpoint. Social media is so important to businesses; it is the biggest tool of communication we have now. Everything is instantaneously shared with your stakeholders and communication is seamless.
There are many ways to help ensure your privacy and the privacy of your customers. For example, your company name uses your first and last night. Realistically, you would be find having your first and last name out there, but if you wanted to change your brand name you could do that, too.
Chick-Fil-A is a company whose founding family holds a strong stance in the public eye, and everyone knows the names of their family members. That is part of the mission statement and brand – they are a family-oriented company.
When thinking about posting photos and videos, I understand your concern for privacy and hesitation to post anything about where your location is or anything related to where you live. For your company, it would be important for us to create a social media plan and execute it. This includes not only photos and videos, but also graphics. Graphics are a great way to send communication out to your audience and stakeholders. They don’t reveal as much personal information and are easy ways to convey messages.
In addition, having crystal clear photos will help your company on social media, as well. These photos do not have to reveal anything about yourself personally. They can be at your place of business or in a staged studio to showcase your product.
Though we will try to always protect your privacy as the business owner, as a social media user, you will sacrifice some of your privacy. But, if you are willing to create social media accounts for your business specifically, your privacy will be saved a little. Business accounts are helpful ways for businesses to post on social media without disclosing the personnel behind the screen.
We understand all of your concerns about privacy and hope that we can work together to create great social media content for your business, while also maintaining your personal security. Let us know how we can help in any way. Your satisfaction and security are our top priorities.
Sincerely,
Maggie Pruitt
Digital Media