Mentionmapp is a cool resource to use when you are looking for connections on social media within the reach of different brands and companies. I connected my work Twitter account (@QU_WIH) to Mentionmapp. Because this is a collegiate women’s ice hockey team, I wanted to stay close to the brand of Quinnipiac hockey and look for information and trends from searching different brands and keywords related to collegiate ice hockey.
The first keyword I searched was Adidas – we are an Adidas school, which means all of our gear comes from Adidas and only Adidas. Obviously, Adidas is a large international brand, so their Mentionmapp has a lot of information within it. Donovan Mitchell and Karlie Kloss were the two biggest celebrities involved with Adidas within the Mentionmapp. In addition, Adidas football, Adidas running and Adidas originals were the other accounts involved in the intricate web on Mentionmapp.
After getting a feel for the ins and outs of Mentionmapp, I decided to narrow my search a little and enter in Adidas Hockey. This Menitonmapp had three superstar ice hockey players on the map including, Connor McDavid, Tyler Seguin and Sarah Nurse. The other two accounts were the Pittsburg Penguins team account and the main Adidas account.
I noticed the hashtag Team Adidas and thought it would be a good hashtag to incorporate more into my team’s tweets. Historically, any time I use an Adidas hashtag or tag Adidas hockey, the tweet does increasingly better than some of my other tweets when that hashtag wouldn’t necessarily apply. The other major hashtag used within this Mentionmapp was NHLAllstar, so I wouldn’t have much use for that messaging.
For the next search, I looked up ThreeStripeLife, which is one of Adidas’ slogans and hashtags. There was not a lot of data to take from this Mentionmapp – most of the accounts that branched off were from normal Twitter users.
Next, I searched the NCAA Ice Hockey accounts, which has 120,000 followers. I discovered something that I am not surprised about but wish was different. All of the accounts were male accounts or men’s hockey team accounts, and none were female specific. This has always been an issue with the main NCAA Ice Hockey account; they don’t equally represent the men’s and women’s game, and in my opinion, they should have separate accounts for each.
I also noticed that the traffic from the hashtag NCAAHockey is heavily impacted back the NHL Playoffs whenever there is player that played college hockey in the U.S.
I scrolled through the menitons of NCAAHockey and also noticed a lot of quote tweets from a photo from Northeastern’s team account with their finished sheet of ice in their arena. Interestingly, I also just posted a similar video. I now realize that I probably would have received more traffic if I had used that hashtag and tagged the NCAA Ice Hockey account.
That tweet can be seen here.
That video did very well, so I wasn’t too worried about it. But, it is a good note to remember to tag or use hashtags related to Adidas and NCAA Ice Hockey. Those accounts are so large that if I were to get a retweet or even a like, the engagements on my content would increase immensely because of their wide audience numbers.
Knowing what accounts and hashtags will help my account grow and earn more engagements is the main goal for my job as a social media manager and content creator, so Mentionmapp is very helpful.
In addition, if my posts do well, the hockey community and the women’s game grow more, too!
MAGGIE PRUITT 